Product labelling of food items has been a public issue for quite some time. In May 2012 the government began a nationwide consultation of front-of-pack labelling in an attempt to make choosing healthier food easier.

NFU Campaign

Now the public have taken action after a new National Farmers Union campaign launched 12th October 2012 to encourage shoppers to take photos of food labels they view as poor quality. This can mean the person finds them to be uninformative, misleading or confusing.

The real point of contention for the ‘Flag It’ campaign is that the labelling of products such as cheese and milk do not clearly state the country of origin. NFU director of corporate affairs Tom Hind is concerned that this “can confuse consumers into thinking that they are buying British produce when they are not”.

The campaign will use the photographs sent in from the public to review how supermarkets are currently labelling items, and how the clarity can be improved.

Contract Labelling Service

For customers requiring temporary additional resources for specialist labelling applications, the ALS store offers a cost effective contract labelling service with our industrial labeller. This even includes label on label, which can conceal previous labels you feel may be outmoded or improvable.

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