industrial food labelsConsumers are more than ever interested to know what’s in their food. Over several decades there has been an increase in legislation which forced food manufacturers to display more and more information about the food on its labelling and packing.

ALS understands that proposed changes in food labelling legislation could lead to industrial label applicators benefiting significantly.

In California, the Right to Know initiative, which would require the labelling of food which contains genetically modified ingredients, will appear on the state’s November ballot according to the California Secretary of State’s office.

“We’re thrilled that Californians will have the opportunity this November to vote for the right to know what’s in our food,” Stacy Malkan, a spokesperson for the California Right to Know campaign told the Sacramento Bee.

“This initiative is pretty simple. It’s about our fundamental right to make informed choices about the food we eat and feed our families,” she added.

Malkan claims the proposal gained steam quickly as her organization collected nearly a million signatures in “just 10 weeks.”

If voters pass the law, it would take effect on July 1, 2014. Labels would read “Partially Produced with Genetic Engineering” or “May be Partially Produced with Genetic Engineering.”

This highlights just how sensitive some food manufacturers are regarding changes in label legislation. As a result labelling businesses which can efficiently label huge volumes of products are best placed to deal with such demands.